Diversified Labeling Solutions (DLS) has announced that effective June 1, Bill Johnstone has joined the company as chief operating officer. In this newly created role, he will be a key member of the executive team, working side by side with CEO Jim Kersten to execute the company’s strategy and vision. Johnstone will be responsible for optimizing and aligning the operation of DLS’ Illinois, Texas, Georgia and Nevada manufacturing plants, as well as their California distribution center.

Bill comes to DLS with more than 30 years’ experience in the print and label industries. His previous positions include Vice President/General Manager at RR Donnelly and Chief Operating Officer at Fort Dearborn Company. His background in label manufacturing uniquely qualifies him to immediately impact the operations of DLS.

“All of us at Diversified are excited to have someone with Bill’s label industry experience and successful executive background join our company,” says Jim Kersten, DLS CEO. “We have seen significant recent growth. As we embrace that growth and look towards future success, it is vitally important to have a solid, industry veteran on board to lead the charge in ensuring our manufacturing operations are best in class. Bill is a great addition to DLS and will champion a superior customer experience. Our distributor customers can be confident that DLS will continue to deliver top-notch product quality along with superior service and support.”

“I am thrilled to join the talented team at DLS,” says Johnstone. “I feel this is an opportunity tailor- made for my experience and skill set and I look forward to working with the knowledgeable and dedicated DLS staff to support the growing needs of our distributor customers”.